Green Thumb Industries promotes well-being through the power of cannabis. With a belief in the plant's ability to improve health, happiness, and comfort, they are powering a profound shift in the industry through their family of brands and retail experiences. Every element of the brand ties back to the core brand promise of well-being — using subtle hand-drawn elements, warm, earthy colors, straightforward photography, and humanist typography. The logo was designed with a dual meaning; symbolic of their namesake and their heritage of cannabis cultivation.
Credits:
The New Company
Matt Luckhurst, ECD
Will Geddes, Design Director
Maria Vaquero, Design Lead
Andreas Pranoto, Alex Khomyakov, Designers
Hanna La Salvia, Photography
