Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.

With the help of the Picsart creative team we created a new visual system that retains the spirit of the company, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through, voice, design, motion and photography.
Client: Picsart
Agency: The New Company

Executive Creative Director: Matt Luckhurst
Creative Director: Jules Tardy, Aimee Hoffman
Design: Maria Vaquero, Andreas Pranoto
Senior Producer: Scott Lahn
President: Seth Mroczka
Motion: Pretty Nice, Mikey Kelly
Photographer: Jacq Harriet

Director of Brand Creative: Shachar Aylon,
COO + CMO: Tammy Nam
Art Director: Kevin Peth

2021  San Francisco, CA