Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.
With the help of the Picsart creative team we created a new visual system that retains the spirit of the company, while introducing a more systemic and elevated visual toolkit. Our research and strategy informed the extent of this work to ensure a cohesive brand language expressed through, voice, design, motion and photography.
Credits The New Company
Matt Luckhurst, ECD
Jules Tardy, Aimee Hoffman, CD
Maria Vaquero, Andreas Pranoto, Designers
Scott Lahn, Producer
Jacq Harriet, Photographer