This project with Postmates represents an exploration of our relationship with food through an absurdist lens. Confined to our homes during the pandemic, we imagined food as an expression of self — not simply objects to be consumed, but those that define our character. We sketched the whole set to test the ideas ahead of the shoot.

Credits:
Client: Postmates
Agency: The New Company

Executive Creative Director: Matt Luckhurst
Creative Direction: Jules Tardy and Aimee Hoffman
Design: Maria Vaquero
Assistant AD: Hanna La Salvia
President: Seth Mroczka

Photography: Cody Guilfoyle
Models: Jules Williams, Hana Tyszka
Food Styling: Casey Dobbins
Assistant Food Stylist: Alina Hardin
Line Producer: Cadian Kennard
Prop Stylist: Sam Slosburg

Postmates:
Head of Brand: Kevin Byrd
Creative Producer: Adam Leao
Art Director: Jason Camera