In honor of Women's History Month, we worked with Stacy's and several illustrators to create packaging out of real art created for the 2017 historic Women's March. We then partnered with Snapchat to create custom Snapcodes that let people call their local Congressional representative. Bags were also available online and for every bag ordered, Stacy’s donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. Over $80,000 in donations was made in just one day.
Credits
Goodby Silverstein & Partners
Jeff Gillette, CD
AKristin Graham, Ryan Tovani, ADs
Caroline Cappelli, Writer
Maria Vaquero, Design
Awards
2017 Cannes; Bronze — Design
2018 One Show; Bronze — Design
2018 ADC; Silver — Design For Good
