At Comic-Con 2017, we worked with Xfinity to turn famous TV shows into TV dinners so that fans could literally binge on them during the event. These included food items directly related to a particular episode of a show. The event was a huge success with over 10,000 people people through the activation and great Influencer traction.
Credits: Goodby Silverstein & Partners Jeff Gillette, CD Laura Petrucelli, Rohan Cooke, ACD Craig Shervin, Louis Li, Charles Lee, ADs Maria Vaquero, Design
Stephanie Gonot, Photography