At Comic-Con 2017, we worked with Xfinity to turn famous TV shows* into TV dinners so that fans could literally binge on them during the event. These included food items directly related to a particular episode of a show. The event was a huge success with over 10,000 people people through the activation and great Influencer traction.

* Game Of Thrones, Luke Cage and Orange Is The New Black.

Client: Xfinity
Agency: Goodby Silverstein & Partners

Creative Director: Jeff Gillette
ACD: Laura Petrucelli and Rohan Cooke
Art Directiors and Copywriters: Craig Shervin, Louis Li, Charles Lee
Design: Maria Vaquero
Photography: Stephanie Gonot

SF Addys Gold (x3) / SF Addys Silver (x2)

2021  San Francisco, CA