The Athlete's Mindset is a free audio series on the Nike Training App. It features expert guidance and athlete's stories to help strengthen your mind. The New Company helped Nike develop the video and campaign graphics to launch the series. The video transitions from the physical to the mental through the use of analog techniques — painting footage to illicit a more emotive connection to the mind. 

To produce the animations, we worked in close collaboration with mixed media animator, Danae Gosset. Each animation was illustrated frame by frame using a variety of materials such as crayons, felt tip pens, and watercolors. Once a 2-3 second section was completed, the frames were scanned and stitched together.
Client: Nike
Agency: The New Company

Executive Creative Director: Matt Luckhurst
Creative Director: Aimee Hoffman
Executive Producer: Ali Issari
Design Lead: Maria Vaquero
Design: Jules Tardy, Will Geddes
2D Design and Animation: Danae Gosset
Animation: Pretty Nice Studio and Mikey Kelly
President: Seth Mroczka.

Nike: Michael Spoljaric, Kate Terrill, Lisa Lynham, Thea Bergeron, Sarah Arthur.

Editorial + Post Production:
Forager: Kristine Polinsky, Saraleah Cogan, Noah Kendal, Chiao Chen, Joe Doyle, Hannah Namnoum.

Featuring: Naomi Osaka, Saquon Barkley, Shalane Flanagan, Mathew Fraser, Shaquem Griffin.

2021  San Francisco, CA