For Venmo’s first credit card, we wanted to connect the physical and the digital, all while introducing a new aesthetic to the market. Our solution was to embrace a much-maligned and under-appreciated design element: the QR code. By elevating this often overlooked graphic, we were able to create new ways for customers to use their cards and connect their phones to their wallets. From bubble gum pink to jet black, the card is available in 5 unique colorways that leverage the Venmo color system, allowing customers to select the card that fits their style best. The card is designed to create new behaviors, allowing you to scan the front of a card to split payments, share information, or pay bills. This new functionality is key in retaining the spirit of Venmo as it migrates off of your phone and into your wallet.
Credits The New Company
Matt Luckhurst, ECD
Jules Tardy, CD Will Geddes, Design Director
Andreas Pranoto, Maria Vaquero, Designers
Scott Lahn, Producer